Hospital Marketing Strategy

46 CHAPTER 2 Marketing Strategy Situational Assessment The situational assessment is an analysis of the or ganization’s environment and of the organization itself. This process is referred to as the SWOT analysis(so named be- cause it examines the Strengths and Weaknesses of the organization, as well as the

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An Education Strategy Engaging Nursing Students in a Classroom and Hospital Interprofessional Patient Safety Experience

6 Strategies: Competitiveness in Healthcare Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals’ Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But these luxuries don’t assuage concerns about high healthcare …

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