Sponsorship & 2006 Broadcasting Info.


WRANGLER/FULL THROTTLE BROADCAST '06

 

 

 

Download the 2006 registration form for the live broadcast from the Full Throttle Saloon: (Right click and choose "Save Target As" or click here and print)

 

Each participating radio station will be provided with Full Throttle Saloon/Wrangler merchandise for promotional giveaways at your weekly live remotes.

 

Radio station agrees to the following:

1.  Daily mentions by Air Personality that will be broadcasting from the Full Throttle Saloon for four (6) weeks prior to the rally:
  - One dedicated spot/mention per hour during their On-Air shift.
  - A minimum of two spots/mentions per day.

  - Station will furnish one produced spot for approval by Wrangler in exchange for station branded lighters.

Sample liners: 

A: “Wrangler/Full Throttle Broadcast 06’ sponsored by (Your station sponsor here)

***Each station shall be required to brand all live Sturgis related remotes, event promotions, and on-air mentions during the Sturgis Bike Week as “Wrangler/Full Throttle Broadcast 06’”; each station shall be required to present one (1) promotion (bike night at a club) for six (6) weeks prior to the Sturgis Bike Week (which shall be branded as Wrangler/Full Throttle Broadcast 06’).

-Station will also furnish high-resolution logo for Wrangler products. Please send your requests or questions immediately to the following email address: dixiemgt@mindspring.com or call (770) 919-2526.

 

Sturgis Bike Rally

You can create equity in this annual event that after the first year sales itself and grows in value.


Give your station the ability to identify and create an identity with this base of people where mainstream marketing efforts have been non-existent.

 

image 1

Mayor Mark Zeigler

“First-time rally-goers are pleasantly surprised to find that the Black Hills are home to the highest concentration of parks, monuments and memorials in the country,” says Sturgis Mayor Mark Zeigler. “That’s what really defines the Sturgis Motorcycle Rally experience. It’s all about the ride – discovering attractions like the four faces of freedom at Mount Rushmore, the massive carving at Crazy Horse Memorial and the wandering herds of buffalo in Custer State Park, all in a single day.”