Penny LaLiberte is an Adobe Certified Instructor and website developer. I have been creating website's for about 10 years corporately and as an independent.
Check out Adobe Certified Instructor.Net for more information
As much as I love building website's, I love teaching people how to use Adobe software.

Usability and Testing
Usability is vital to a successful website. A beautiful design has no value if the user cannot find the information they need or it is a hassle to find.
Think of usability as a measure of how easily your website allows users to accomplish their goals.
Goals of usability analysis usually include:
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lowering the number of clicks users make to find the information they are looking for
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lessening the time it takes users to complete tasks
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increasing user satisfaction
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improving the visual appearance the website without increased page download time
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making users and customers happy to visit your website and return in the future
Navigation is key
User-friendly website's include having consist terminology and navigational elements that are designed around customer goals. A usable website helps to provide a positive customer experience.
Testing
Creative Website Solutions tests each website on a variety of browsers early during the development stage and upon the final phase to ensure compatibility with the maximum number of users.
Compliance
Creative Website Solutions will ensure that your website meets website compliance by using Cascading Style Sheets (CSS) which separates 'presentation' from 'content'. Using CSS dramatically reduces the amount of code the search engines have to go through, making it easier for them to access your content.
Developing your site with CSS ensures that your content is 'seen' by the search engines.
Things that you can do to plan for your website