Sturgis Broadcast at the Full Throttle Saloon Testimonials

The Sturgis Rally continues to grow (2005 attendance, estimated at 525,250, ranked second only to the 60th anniversary event in 2000), attracting bikers from throughout the U.S. and more than three dozen foreign countries. The rally gets major corporate support from a long list of title sponsors including Harley-Davidson, Jack Daniel’s, Ford Motor Company, Snap-On, Budweiser, ASE, GEICO Motorcycle, Coca-Cola, Pork – The Other White Meat, Verizon/Ensignal and others.

Mayor Mark Zeigler

“First-time rally-goers are pleasantly surprised to find that the Black Hills are home to the highest concentration of parks, monuments and memorials in the country,” says Sturgis Mayor Mark Zeigler. “That’s what really defines the Sturgis Motorcycle Rally experience. It’s all about the ride – discovering attractions like the four faces of freedom at Mount Rushmore, the massive carving at Crazy Horse Memorial and the wandering herds of buffalo in Custer State Park, all in a single day.”