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It was an awesome experience, one I will never forget. The folks at the Full Throttle were great, and what an incredible venue. We broadcast each day from the deck over looking the full throttle saloon. Many of our listeners from Grand Rapids dropped by to visit. It’s something I hope to experience several more times in my life. It made for some great radio back here in Grand Rapids Michigan!

Brent Alberts
VP Rock Citadel Broadcasting
Director of Operations
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Mayor Mark Zeigler

“First-time rally-goers are pleasantly surprised to find that the Black Hills are home to the highest concentration of parks, monuments and memorials in the country,” says Sturgis Mayor Mark Zeigler. “That’s what really defines the Sturgis Motorcycle Rally experience. It’s all about the ride – discovering attractions like the four faces of freedom at Mount Rushmore, the massive carving at Crazy Horse Memorial and the wandering herds of buffalo in Custer State Park, all in a single day.”