Search Engine Optimization - Secrets Revealed
1. Content is Key!
Most search engines sort pages in order of the density of the relevant words on the pages. For example, if a page contained just three words: "Georgia website development" then any search for "georgia website development" would put that page at the top of the search engine's list because it has a 100% density of the search words requested. In other words, it doesn't matter how many times relevant words appear in the document, only the percentage of words requested to words found on the page.
The best search engines earned their title of excellence by delivering sites that best matched their users' search. Why would you use a search engine that returned bad results? So the search engines use complex algorithms to find the best matches.
The more meaningful and related content that your website has - that is text in HTML, not images or flash - the more the search engines will have to use. Search Engines collect information by scanning words in your website. The more content rich your website is, the more likely you will find yourself on the top of their rankings. Every word you are reading on this site has been indexed by the major search engines. Because there is so much content per page, this website has a better chance of finding its way on a search engine list then a similar site with less content rich words.
2. Links
One of the main factors in high search engine rankings is link swapping, also known as link popularity. Link popularity can be defined simply as how many other sites in the web community link to your site and you link to their sites as well. These sites must also be indexed with the search engine you are indexed with. The more popular the other sites are, the better your website will fare in the rankings.
The idea is that popular websites will only link to other relevant sites, allowing the search engine algorithms to naturally places these linked sites higher in their rankings. The more links your website has on other popular sites, the better your website will fare in the rankings.
Not only that, but your website will likely get visitors from those popular sites. Sometimes, one well-placed link can generate all the traffic you need. The more people that visit your website, the higher you will be ranked in the search engines and more traffic will be generated for your website. Popularity online takes time and comes from good, useful content and lots of well- placed links.
3. Time
Don't expect good rankings overnight. High search engine rankings take time and hard work. You will need to re-index your site often and whenever content is added. See the top search engine pages.
