Sturgis Broadcast

The Full Throttle Saloon - The Ideal Venu

Full Throttle - Sturgis Broadcast

•The Full Throttle Saloon sits on 27+ acres in Sturgis, South Dakota.

•2,500 square foot covered stage.

•Multiple 200 amp triple phase power sources.

•Fiber optic and ISDN lines.

•An average of 300,000 people visit the Full Throttle Saloon during the rally.

There are activities such as the Dyno Drag, Burn-out Pit, Mechanical Bull, and events ranging from the Wall of Death to free nightly shows with national acts on the main stage such as Joan Jett, Ted Nugent, Bad Company and Jackyl.

The industries top custom bike builders such as Billy Lane, Kendall Johnson, Paul Yaffey, and Exile (As Seen on Discovery Channels “Biker Build-Off”) make the Full Throttle their home-base during the rally.

Full Throttle & Sturgis Broadcast

Full Throttle Saloon & Sturgis Broadcast

Full Throttle & Sturgis Broadcast

Sturgis Culture

•Sturgis Bike Rally is growing cultural phenomenon turning into mainstream entertainment.

•The Bike Culture crosses all walks of life – professionals, doctors, teachers – it transcends genders and economic lines.

Make your station come alive with this culture and the attributes they live by:

Freedom

Individuality

Camaraderie

Break-away/Escape

Dick Clark and his sponsors do not “own” New Years Eve…it just feels that way to millions of viewers every year.

MTV and their sponsors do not “own” Spring Break…it just feels that way to millions of viewers every year.

The Full Throttle Saloon Broadcast ………… you may not “own” the Sturgis Rally...but it sounds that way to all of your listeners!

Mayor Mark Zeigler

“First-time rally-goers are pleasantly surprised to find that the Black Hills are home to the highest concentration of parks, monuments and memorials in the country,” says Sturgis Mayor Mark Zeigler. “That’s what really defines the Sturgis Motorcycle Rally experience. It’s all about the ride – discovering attractions like the four faces of freedom at Mount Rushmore, the massive carving at Crazy Horse Memorial and the wandering herds of buffalo in Custer State Park, all in a single day.”